Hitting the Brakes on Sugar for Kids
A new scientific statement from the American Heart Association (AHA) calls for a dramatic cut in sugar for kids. In a scientific statement published this week, AHA recommends that children between 2 and 18 consume no more than 25 grams of added sugar per day. That’s a reduction of two-thirds from the estimated 75 grams that an average American child eats today.
Within this guideline, only one small serving of soda is permissible. Those little 7.5 ounce mini cans of Coke have exactly 25 grams of added sugar. A 12-ounce can, with 39 grams, is over the limit. An 8 ounce glass of lemonade is verboten: 28 grams of sugar. One six-ounce juice box comes in just under the limit at 19 grams of sugar. Just one cup of flavored yogurt can hit the daily limit of sugar for kids, depending on the type.
Bottom line, one serving of just about any sugary treat – yogurt, juice, soda, cookies, cake, or candy – will take a kid right up to this new daily limit.
So how will consumers respond? Expect some unintended consequences. As the consumer response becomes clear, food makers will respond in turn. We predict a surge in “no added sugar” food products – some with dubious dietary quality.
We are in the midst of a massive dietary experiment.
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August 24, 2016