Posts Tagged ‘marketing’

Gulping Gorgeous Grapes and Sizzling Squash

June 16, 2017 — Will gulping more gorgeous grapes and sizzling squash cure our dietary ills? If so, marketers can clearly help. Two new studies show how classical marketing techniques can lead consumers to buy more fruits and veggies. Easy peasy. It’s basic stuff for marketers. Make It Sizzle Sell the sizzle, not the steak is a cliche of […]

Poised for an IPO, How Far Can Blue Apron Fly?

June 5, 2017 — Many meal and food delivery services are going belly up. But Blue Apron is ready to take its meal kit business through a public offering to raise a hundred million dollars or more.  After only five years, sales have grown explosively, reaching $795 million in 2016. Losses – $44 million in 2016 – are growing, too. And […]

OMG! Jelly Belly Puts Sugar in Its Sports Beans?

May 26, 2017 — Can it be? These wonderful energy beans have no sugar in their ingredient list. How can it be that they’re actually loaded with the stuff? Well, it’s true and Jessica Gomez is suing. She filed a class action lawsuit in Los Angeles, claiming that Jelly Belly deceived her by listing “evaporated cane juice” as the product’s primary […]

Adapt and Prosper – or Not – in the Food Industry

May 23, 2017 — Some parts of the food industry may be leaving us.  Rather than adapt, these companies want to keep selling the dietary equivalent of telephone booths. They imagine they can delay or avoid telling their customers how much sugar they’re pouring into their products. They imagine they can keep selling junk food into schools. Ignore Your […]

Clean Label, Clean Food, Clean Health?

May 11, 2017 — If you’re looking for a case study of the disconnect between “healthy food” and actual health, you might want to look at the clean label movement. And in particular, data today released at the 50th Annual ESPGHAN Congress tells a disturbing story. Clean Labels: A Benchmark for Food Makers The movement to clean labels is one of the hot […]

Health Claims Handy for Confusing Consumers

April 30, 2017 — What does it mean when a food label says the product is healthy? For the last six months, more than a thousand public comments have poured into FDA. Two answers rise to the top. Health claims on a food label seem to be good for a bump in sales and for confusing consumers. Peculiar Advice […]

Magic Technology Cures for Diabetes and Obesity

April 18, 2017 — When people are desperate, magical thinking abounds. Even at the New York Times. Right now, you can read about how Silicon Valley technology is going to “tackle weight loss and diabetes with video chats.” With the help of mock apple cobbler and veggie omelets, an accountant and her husband have lost 120 pounds and avoided taking insulin. […]

Is Sleep Becoming Fashionable?

April 17, 2017 — Now that physical activity has become a fashion statement, will sleep be next? Dubious claims about powerful achievers who can thrive without sleeping much are giving way to sleep as a status symbol. And of course, that opens the door to commerce. A $400 Billion Economic Burden – And an Opportunity The RAND Corporation estimates […]

Trouble in the Paradise of Workplace Wellness

March 18, 2017 — Workplace wellness has been creating headlines this week, due to legislation about genetic testing in these programs. In a guest blog today, our friend Al Lewis writes about his concerns with the industry. This week, Fortune published a generally very skeptical review of workplace wellness, highlighting one of the few major companies (Cummins) to be moving […]

Making Sense of Big Shifts in Thinking About Weight

March 13, 2017 — For some time, we’ve known that people are thinking about weight differently. Last week, JAMA made it official. In a research letter, Kassandra Snook and colleagues describe a trend of fewer adults with excess weight and obesity trying to lose weight. A 17% Drop People Trying to Lose Weight The value of this new research is that […]