Posts Tagged ‘marketing’

Ditch the D-Word, Dodge the O-Word, and Embrace Lifestyle

December 7, 2017 — Here’s a case study for the ages. In the midst of our relentless obesity epidemic, consumers have made a massive shift in attitudes about weight and health. Suddenly, weight management brands found themselves at risk. The biggest brand – Weight Watchers – faced the greatest risk. And now it seems to be emerging in a new, […]

This Is Nuts! No Nuts in Chock Full o’Nuts?

November 29, 2017 — Inexplicably, the folks who have been selling us Chock Full o’Nuts coffee for roughly 80 years have decided to fess up. Their coffee is not chock full of nuts. In fact, it has no nuts whatsoever. The new packaging says so. Boldly. Right on the label. Clearing Up Confusion Chock Full o’Nuts is a New York […]

Harnessing Sugar Fear to Sell More Food

November 6, 2017 — The food industry is busy. The fight about added sugar is over. Consumers want food with clean labels and none of the bad stuff. So industry is ready to sell a whole new wave of products with no added sugar. The food industry’s clean label movement is hitting its stride. If all goes according to […]

Has Coke Breathed New Life into Diet Soda?

November 5, 2017 — The Washington Post wants to tell us “How Coca-Cola got Americans to drink diet soda again.” That’s an interesting spin, but it’s not clear yet that rebranding Coke Zero into Coke Zero Sugar has done all of that. What is clear is that the relaunch is clever and it’s doing well for this particular brand. […]

Blame, Diversions, and Ten Times More Childhood Obesity

October 20, 2017 — Blame and diversions are no substitute for dealing with the complex reality of a rising tide of childhood obesity. In a thoughtful essay, Sara Kirk points to blame and shame  as a tool for diverting public attention away from finding real solutions. A Ten-Fold Increase Since 1975 For the last 40 years, we’ve been throwing […]

Three Slightly Absurd and Supposedly Healthy Food Products

September 30, 2017 — We confess. When it comes to food product innovations and trends, we’re a little slow. Stuff like pancakes and sausage on a stick just leaves us cold. That one never caught fire, and they never called it healthy. (Thank goodness.) But here are three supposedly healthy food products that are getting some traction. Magical healthy […]

Marketing the Ingredients for a Lousy Diet in Brazil

September 17, 2017 — Brazil has a serious public health problem growing in plain sight. Obesity is now a larger problem than hunger in South America’s biggest economy. A detailed report in the New York Times today paints a picture of multinational food companies expanding their businesses in Brazil with disastrous results. The Brazilian Ministry of Health reports that […]

Living Large in France and Other Fashion Statements

September 12, 2017 — Fashion has long been a safe harbor for fat shaming – both subtle and explicit. Headlines from New York Fashion Week might make you think this harsh reality is fading fast. But a broader view would say not so fast. French culture prizes both style and cuisine, and according to Gabrielle Deydier, that puts a […]

The Amazing Story of Big Chicken

September 9, 2017 — How did chicken take over the world’s diet? Industrial farming is a big part of it. But secret sauce is 63,000 tons of antibiotics every year. This insight comes from Maryn McKenna in her new book – Big Chicken. Before those innovations, hens were just leftovers from egg production and “a chicken in every pot” […]

Stealth Health Study Suggests Less Can Be More

September 1, 2017 — So many food products call out to us with health claims. Lowfat! Light and fit! No added sugar! The not so subtle suggestion is to buy more, and thus, eat more. But there’s another strategy under consideration by industry and health advocates: stealth health. A new study in the International Journal of Behavioral Nutrition suggests that […]