Posts Tagged ‘marketing’

Three Slightly Absurd and Supposedly Healthy Food Products

September 30, 2017 — We confess. When it comes to food product innovations and trends, we’re a little slow. Stuff like pancakes and sausage on a stick just leaves us cold. That one never caught fire, and they never called it healthy. (Thank goodness.) But here are three supposedly healthy food products that are getting some traction. Magical healthy […]

Marketing the Ingredients for a Lousy Diet in Brazil

September 17, 2017 — Brazil has a serious public health problem growing in plain sight. Obesity is now a larger problem than hunger in South America’s biggest economy. A detailed report in the New York Times today paints a picture of multinational food companies expanding their businesses in Brazil with disastrous results. The Brazilian Ministry of Health reports that […]

Living Large in France and Other Fashion Statements

September 12, 2017 — Fashion has long been a safe harbor for fat shaming – both subtle and explicit. Headlines from New York Fashion Week might make you think this harsh reality is fading fast. But a broader view would say not so fast. French culture prizes both style and cuisine, and according to Gabrielle Deydier, that puts a […]

The Amazing Story of Big Chicken

September 9, 2017 — How did chicken take over the world’s diet? Industrial farming is a big part of it. But secret sauce is 63,000 tons of antibiotics every year. This insight comes from Maryn McKenna in her new book – Big Chicken. Before those innovations, hens were just leftovers from egg production and “a chicken in every pot” […]

Stealth Health Study Suggests Less Can Be More

September 1, 2017 — So many food products call out to us with health claims. Lowfat! Light and fit! No added sugar! The not so subtle suggestion is to buy more, and thus, eat more. But there’s another strategy under consideration by industry and health advocates: stealth health. A new study in the International Journal of Behavioral Nutrition suggests that […]

Is Narcissism Taking Over Mindfulness?

August 29, 2017 — Good news, everybody! You can now order “A More Mindful Burger” at Epic Burger in Chicago. Or a mindful trucker’s cap from Mindful Supply. Authors stand ready to sell you books on every flavor of mindfulness you can imagine: pregnancy, parenting, politics, teaching, and spirituality. Oh, and of course, mindful eating is an especially hot […]

I’ll Have a Handful of Magic Weight Loss Walnuts, Please

August 24, 2017 — Women’s Health summed up a bunch of sensational headlines recently: “Eating this one food might be the trick to losing weight.” That one food, of course, is magic walnuts. And the headlines flowed from some perfectly valid research. There’s just one tiny problem. Weight loss was not the subject of the research. In fact, the […]

Weight Watchers Adapts to Aspirations Beyond Dieting

August 4, 2017 — Weight Watchers seems to be finding life for its brand despite the demise of dieting in popular culture. Business results for the company, released yesterday, show remarkable new vitality. Profits for the company are up by 48% for the second quarter of this year. Memberships are up by 20%, now totaling 3.5 million. CEO Mindy […]

Campbell Walks Away from Tired Food Fights 

July 27, 2017 — Campbell Soup is walking away from the Grocery Manufacturers Association (GMA) and tired old food fights. Campbell’s aim is to become the leading health and well-being food company. And in light of this intention, said CEO Denise Morrison, the GMA no longer represents her company’s interests: This is not a financial decision. It’s a decision […]

Fitness Fashion: Spinning into Rhabdomyolysis

July 21, 2017 — Is this what fitness is all about? Or is it closer to fashion? How does it relate to health? Spinning businesses like Soul Cycle and Peloton are achieving cult status. Devoted followers immerse themselves in demanding sessions led by charismatic instructors. Some of those instructors might compete well with a marine drill sergeant. The advertising […]