Posts Tagged ‘marketing’

Important Trends That Will Reshape mHealth in 2017

February 25, 2017 — The advancement in mobile devices has led to significant growth in the mHealth industry. Smartphones are now pre-built with health sensors, which has made it easier for users to track their health. But what trends should we expect in 2017 that will reshape the mobile health industry? In a special guest post, our friend, Jennifer Birch, […]

Sugar in the Food Supply: Action and Reaction

February 19, 2017 — Change is afoot in the food supply. The last time we saw such sweeping changes, food makers responded to low-fat dietary guidelines by replacing fats in their products with carbs and especially sugar. Obesity took off and three decades later, the villain is sugar, not fat. In July 2018, Nutrition Facts labels will call out […]

Little Snack Bar Takes On Big Food

February 17, 2017 — It’s a perfect narrative. A brave entrepreneur making healthy snack bars is putting his money on the line to bring us truth in nutrition. Daniel Lubetzky, founder and owner of Kind Bars LLC, announced Tuesday that he is funding the creation of a new nonprofit. He will call it Feed the Truth. And thus, Little […]

The Treacherous Quest for Healthy Fats

February 10, 2017 — Whether you’re reading consumer or scientific literature these days, healthy fats are a hot topic. The problem is that you’ll run into the quite a bit of conflicting information. The history is tortured. And unfortunately, even as science resolves some issues, others keep cropping up. For nearly 30 years, nutrition guidelines emphasized low-fat and low […]

Dietary Supplements: Sometimes a Placebo Is Better

January 31, 2017 — Dietary supplements live in a unique regulatory space. That space lies somewhere between food and drugs. Sometimes that’s just fine. Vitamins and minerals that your body really needs can be well-regulated for purity and safety. But therapeutic agents also squeeze into this space. For example, glucosamine and chondroitin supplements advertise benefits like “joint mobility.” People with […]

Yogurt Shedding Sugar to Keep a Healthy Halo

January 23, 2017 — Labeling for added sugars is coming soon to nutrition facts labels. So yogurt makers are shedding sugar in their products. They want to keep that healthy halo they have enjoyed for so many years. Until now, the “low-fat” claim on their labels was enough. Even as many yogurts loaded up on sugar, consumers kept believing it […]

Big Sugar Nutritionists

January 15, 2017 — Gary Taubes has a new book to sell. So he needs an enemy. Big sugar is the big enemy in his book, The Case Against Sugar. But in this polarized age, we need fresh enemies to hate all the time. And in today’s edition of the New York Times, he makes the case that we should […]

Health Claims: Marketing Tool for Premium Food Brands?

January 7, 2017 — Have you ever wondered about the real purpose of health claims for food? If so, then have a look at this study to be published in the Journal of Consumer Research. Kelly Haws and colleagues studied consumer beliefs about the health benefits of different foods at different prices. In five experiments, the authors found consistent evidence that people believe more expensive products […]

Ten Stories at the Center of Attention in 2016

December 19, 2016 — After a year of dispensing a new story from ConscienHealth every day before 7 am, we have the luxury of stepping back to see what captured your attention. You are a diverse group with diverse interests: research, clinical care, policy, advocacy, and personal health. But these ten stories reached across your diverse interests to become […]

Coming to the Big Screen: A Real Barbie

December 4, 2016 — The Hollywood body positivity story for today has it that Amy Schumer may be coming to the big screen as a real life Barbie. It’s a perfect intersection of a minor hero for body positivity with a historical villain. Under a Washington Post headline declaring that “Schumer will be the most perfect (imperfect) Barbie ever,” […]