Posts Tagged ‘marketing’

Is Narcissism Taking Over Mindfulness?

August 29, 2017 — Good news, everybody! You can now order “A More Mindful Burger” at Epic Burger in Chicago. Or a mindful trucker’s cap from Mindful Supply. Authors stand ready to sell you books on every flavor of mindfulness you can imagine: pregnancy, parenting, politics, teaching, and spirituality. Oh, and of course, mindful eating is an especially hot […]

I’ll Have a Handful of Magic Weight Loss Walnuts, Please

August 24, 2017 — Women’s Health summed up a bunch of sensational headlines recently: “Eating this one food might be the trick to losing weight.” That one food, of course, is magic walnuts. And the headlines flowed from some perfectly valid research. There’s just one tiny problem. Weight loss was not the subject of the research. In fact, the […]

Weight Watchers Adapts to Aspirations Beyond Dieting

August 4, 2017 — Weight Watchers seems to be finding life for its brand despite the demise of dieting in popular culture. Business results for the company, released yesterday, show remarkable new vitality. Profits for the company are up by 48% for the second quarter of this year. Memberships are up by 20%, now totaling 3.5 million. CEO Mindy […]

Campbell Walks Away from Tired Food Fights 

July 27, 2017 — Campbell Soup is walking away from the Grocery Manufacturers Association (GMA) and tired old food fights. Campbell’s aim is to become the leading health and well-being food company. And in light of this intention, said CEO Denise Morrison, the GMA no longer represents her company’s interests: This is not a financial decision. It’s a decision […]

Fitness Fashion: Spinning into Rhabdomyolysis

July 21, 2017 — Is this what fitness is all about? Or is it closer to fashion? How does it relate to health? Spinning businesses like Soul Cycle and Peloton are achieving cult status. Devoted followers immerse themselves in demanding sessions led by charismatic instructors. Some of those instructors might compete well with a marine drill sergeant. The advertising […]

Authenticity Is Fake, So What About Soy Milk?

July 6, 2017 — Add authenticity to the list of fake gimmicks. It was supposed to be a watchword for millennials, but now it’s just a stale notion of the 2000s. So who cares if soy milk is about as fake as can be. It’s not milk, but only FDA and the European Union care about that. Court documents […]

Forget Greek Yogurt, French-Style Yogurt Is Here

June 29, 2017 — Yogurt fashion is shifting again. Several years ago, people got the hint that all that low-fat yogurt was loaded with sugar. Greek yogurt became a thing. Chobani was hot. Yoplait started tanking. Now low-fat Greek yogurt seems stale. Too tart. Yoplait is seizing the opportunity by going back to its roots in France and launching […]

What Is Driving Us Ever More Gluten-Free?

June 26, 2017 — If you thought that gluten-free everything would be a fast fading memory, think again. Ever more gluten-free products are screaming for your attention. Looking for lipstick without gluten? You got it. Or better yet, you can join the Arbonne multi-level marketing network and help to fill the world with it. Gluten-free marketing is going strong. Setting […]

Gulping Gorgeous Grapes and Sizzling Squash

June 16, 2017 — Will gulping more gorgeous grapes and sizzling squash cure our dietary ills? If so, marketers can clearly help. Two new studies show how classical marketing techniques can lead consumers to buy more fruits and veggies. Easy peasy. It’s basic stuff for marketers. Make It Sizzle Sell the sizzle, not the steak is a cliche of […]

Poised for an IPO, How Far Can Blue Apron Fly?

June 5, 2017 — Many meal and food delivery services are going belly up. But Blue Apron is ready to take its meal kit business through a public offering to raise a hundred million dollars or more.  After only five years, sales have grown explosively, reaching $795 million in 2016. Losses – $44 million in 2016 – are growing, too. And […]