Posts Tagged ‘marketing’

Educating Consumers About Healthy Portions

January 24, 2018 — Can we educate consumers about healthy portions? Even if we do, will this have an impact on obesity? This and a host of other questions swirled through an intense day of discussions at Georgetown University Monday. The Georgetown Social Enterprise Initiative convened this closed-panel discussion. Portion Sizes Growing with Obesity While the prevalence of obesity […]

Urban Legends Fueling the Decline of Diet Coke

January 21, 2018 — Diet Coke has an image problem. It starts with the fact that consumers now hate its first name – Diet. Adding to its woes are a whole series of urban legends that the brand just can’t shake. In a desperate effort for a fresh start, now we have a whole new look for Diet Coke – bright, […]

The Odd Symbiosis Between Nutrition Activists and Big Food

January 10, 2018 — Consumers eat for good health. They always have. It used to be that USDA was the primary focal point for telling us how to eat healthy. But now, nutrition activists have a prominent voice in setting the agenda for healthy eating. And in setting that agenda, they’re providing critical fuel for the marketing machinery of […]

Obesity Research as a Marketing Tool for 23andMe

January 8, 2018 — With much fanfare, 23andMe recently announced a massive study of the interaction between a person’s genetic profile and weight management. The company has recruited 100,000 customers with excess weight. The study will randomize those people to three different treatment strategies. One of the treatment groups will follow a low-carb diet. Another will cut animal fat and […]

Ditch the D-Word, Dodge the O-Word, and Embrace Lifestyle

December 7, 2017 — Here’s a case study for the ages. In the midst of our relentless obesity epidemic, consumers have made a massive shift in attitudes about weight and health. Suddenly, weight management brands found themselves at risk. The biggest brand – Weight Watchers – faced the greatest risk. And now it seems to be emerging in a new, […]

This Is Nuts! No Nuts in Chock Full o’Nuts?

November 29, 2017 — Inexplicably, the folks who have been selling us Chock Full o’Nuts coffee for roughly 80 years have decided to fess up. Their coffee is not chock full of nuts. In fact, it has no nuts whatsoever. The new packaging says so. Boldly. Right on the label. Clearing Up Confusion Chock Full o’Nuts is a New York […]

Harnessing Sugar Fear to Sell More Food

November 6, 2017 — The food industry is busy. The fight about added sugar is over. Consumers want food with clean labels and none of the bad stuff. So industry is ready to sell a whole new wave of products with no added sugar. The food industry’s clean label movement is hitting its stride. If all goes according to […]

Has Coke Breathed New Life into Diet Soda?

November 5, 2017 — The Washington Post wants to tell us “How Coca-Cola got Americans to drink diet soda again.” That’s an interesting spin, but it’s not clear yet that rebranding Coke Zero into Coke Zero Sugar has done all of that. What is clear is that the relaunch is clever and it’s doing well for this particular brand. […]

Blame, Diversions, and Ten Times More Childhood Obesity

October 20, 2017 — Blame and diversions are no substitute for dealing with the complex reality of a rising tide of childhood obesity. In a thoughtful essay, Sara Kirk points to blame and shame  as a tool for diverting public attention away from finding real solutions. A Ten-Fold Increase Since 1975 For the last 40 years, we’ve been throwing […]

Three Slightly Absurd and Supposedly Healthy Food Products

September 30, 2017 — We confess. When it comes to food product innovations and trends, we’re a little slow. Stuff like pancakes and sausage on a stick just leaves us cold. That one never caught fire, and they never called it healthy. (Thank goodness.) But here are three supposedly healthy food products that are getting some traction. Magical healthy […]