Posts Tagged ‘marketing’

Lollipops: Vegan, Gluten Free, Organic, No Added Sugar

February 7, 2018 — You knew it had to happen. Added sugar is the new dietary boogeyman. So the entrepreneurs at Koochikoo are meeting the challenge to bring us lollipops with no added sugar. Eye Popping Claims These guys are innovators who just can’t stop. Anyone else would be satisfied to bring us lollipops with no added sugar and […]

Five Weight Loss Supplements Backed by Fiction

February 6, 2018 — Five supplements that claim to speed up weight loss – and what the science says When you google “weight loss” the challenge to sort fact from fiction begins. These five supplements claim to speed up weight loss, but let’s see what the evidence says. 1. Raspberry ketones Raspberry ketones, sold as weight loss tablets, are […]

A Future of Super Healthy and Delicious Food

February 4, 2018 — Are we ready for a future of abundant, super healthy, and delicious food? None of that nasty ultra-processed stuff that’s full of added sugar, salt, and fat? Be careful what you wish for. The power of many trillions of dollars flowing through the global food industry can grant your wish. But things might not turn […]

Panera Wants FDA to Crack Down on Eggs

January 28, 2018 — Panera want you to know that they will sell you a better egg sandwich than anyone else. This is a natural extension of their smug advertising that tells us they sell “food as it should be.” So now, they’d like a little help from FDA. They want the agency to crack down on fast food […]

Educating Consumers About Healthy Portions

January 24, 2018 — Can we educate consumers about healthy portions? Even if we do, will this have an impact on obesity? This and a host of other questions swirled through an intense day of discussions at Georgetown University Monday. The Georgetown Social Enterprise Initiative convened this closed-panel discussion. Portion Sizes Growing with Obesity While the prevalence of obesity […]

Urban Legends Fueling the Decline of Diet Coke

January 21, 2018 — Diet Coke has an image problem. It starts with the fact that consumers now hate its first name – Diet. Adding to its woes are a whole series of urban legends that the brand just can’t shake. In a desperate effort for a fresh start, now we have a whole new look for Diet Coke – bright, […]

The Odd Symbiosis Between Nutrition Activists and Big Food

January 10, 2018 — Consumers eat for good health. They always have. It used to be that USDA was the primary focal point for telling us how to eat healthy. But now, nutrition activists have a prominent voice in setting the agenda for healthy eating. And in setting that agenda, they’re providing critical fuel for the marketing machinery of […]

Obesity Research as a Marketing Tool for 23andMe

January 8, 2018 — With much fanfare, 23andMe recently announced a massive study of the interaction between a person’s genetic profile and weight management. The company has recruited 100,000 customers with excess weight. The study will randomize those people to three different treatment strategies. One of the treatment groups will follow a low-carb diet. Another will cut animal fat and […]

Ditch the D-Word, Dodge the O-Word, and Embrace Lifestyle

December 7, 2017 — Here’s a case study for the ages. In the midst of our relentless obesity epidemic, consumers have made a massive shift in attitudes about weight and health. Suddenly, weight management brands found themselves at risk. The biggest brand – Weight Watchers – faced the greatest risk. And now it seems to be emerging in a new, […]

This Is Nuts! No Nuts in Chock Full o’Nuts?

November 29, 2017 — Inexplicably, the folks who have been selling us Chock Full o’Nuts coffee for roughly 80 years have decided to fess up. Their coffee is not chock full of nuts. In fact, it has no nuts whatsoever. The new packaging says so. Boldly. Right on the label. Clearing Up Confusion Chock Full o’Nuts is a New York […]