OMG! Jelly Belly Puts Sugar in Its Sports Beans?

Can it be? These wonderful energy beans have no sugar in their ingredient list. How can it be that they’re actually loaded with the stuff? Well, it’s true and Jessica Gomez is suing.

She filed a class action lawsuit in Los Angeles, claiming that Jelly Belly deceived her by listing “evaporated cane juice” as the product’s primary ingredient instead of sugar.

In case you wondered, evaporated cane juice is sugar.

A Triumph of Magical Nutrition Marketing

These Sport Beans are a triumph of magical nutrition marketing. They’re “scientifically formulated to maximize sports performance.” These magic beans seem even better than PF Flyers. Jelly Belly makes it sound like someone should be in line for a Nobel Prize.

Every bit of this is bone-headed. In this age when consumers are concerned about sugar, why hide it in a product’s ingredient list? Because you can?

That’s a lousy idea. FDA should stop giving them permission to do it. And food companies that keep it up deserve all the frivolous litigation that comes their way.

P.S. Those food companies are destroying their brands.

Click here to read more from the Huffington Post and here to read more about the many ways to hide sugar in an ingredient list.

Jelly Bean Lens, photograph © Brad Scruse / flickr

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May 26, 2017