Archive for the ‘Consumer Trends’ Category

Hype About Keto Diets? Say It Ain’t So!

July 17, 2019 — Please don’t tell the keto cult. They’ll be all over us with compelling anecdotes. But it seems that we may be nearing the peak of ketogenic diet hype. Writing in JAMA Internal Medicine this week, Shivam Joshi,  Robert Ostfeld, and Michelle McMacken tell us: Although the ketogenic diet has garnered much attention for the dietary […]

Will “Functional Food” Replace Candy Bars?

July 14, 2019 — Who needs candy bars anymore? Boomers are too old for them. Millennials and Gen Z are woke to the poison that is sugar. So “functional” snacks are a thing. No wonder the folks who make M&Ms, Snickers, and Twix are buying into a functional food business called Foodspring. They’re ready to sell you yummy protein […]

Doubts About Dietary Options for Heart Health

July 9, 2019 — Could it be that chasing dietary options for heart health is pointless? Commenting on a new study in Annals of Internal Medicine, Amitabh Pandey and Eric Topol express doubts: Diets and supplements are 2 of the most intense areas of public interest but are among the most lacking in adequate data. Unfortunately, the current study […]

Seriously? Fake Meat Will Save Us?

July 4, 2019 — What will you be grilling for your summer holiday feasts? Hot dogs are a traditional favorite. Why not substitute some fake meat made of pea protein? Hot dogs – despite a beloved cultural image – have never been an especially wholesome food. For more on this, we refer you to Upton Sinclair’s expose on the […]

Academic Collaborators of Food and Beverage Marketers

June 29, 2019 — Food and beverage marketers have one very clear mission. Encourage people to drink and eat more. Thus, they innovate, they formulate, and they communicate. And it all advances a singular purpose – sell more. Superfood, healthy food, food fads – they’re all part of the marketing machine. More than ever, that machine relies on academic […]

Is Your Car Commute Killing You?

April 29, 2019 — Killer traffic. It’s a hyperbolic complaint. Or then again, maybe not. Consider these two factoids. One, the WHO tells us that road accidents are now the biggest killers of young people around the world. And two, new research presented at the 26th European Congress on Obesity tells us that the risk of death is a […]

Have We Gone Nuts About Protein?

April 23, 2019 — Want your Cheerios with extra protein? You got it! No time for a bowl of cereal? Chug down a bottle of STōK Protein Cold Brew Coffee. You can get a jolt of caffeine along with 20 grams or so of protein. Pop nutrition has made people wary of fats. It tells us that sugar and […]

Does Noom Spell Doom for the Diet Industry?

April 17, 2019 — Noom is an app and a program that climbed into the top trends for diet and nutrition searches on Google in 2018. So now it’s putting considerable pressure on the old guard of the diet industry at a time when consumers have very mixed feelings about that business. Weight Watchers is now WW – Wellness […]

When Tech Boys Hack Their Food

April 13, 2019 — Beware. Gendered generalizations will almost always get you into trouble. But they surround us. And in the Washington Post, Monica Hesse points out Twitter founder Jack Dorsey can utter meaningless drivel about what to eat and it’s a “biohack.” However, from a female opportunist – say, Gwyneth Paltrow – it’s simply whacky. Hack or whack? […]

Vegan, Veganish, or Dangerous?

March 25, 2019 — Whatever you do, don’t make the vegans mad at you. Yovana Mendoza Ayres is finding this out the hard way. She’s a social media star, known as Rawvana, who built her brand around a raw vegan lifestyle. She sells meal plans like the Raw Vegan Detox and Yoga Challenge, which goes for $49 on her […]