Posts Tagged ‘Beyond Meat’

Fake Meat: From Fad to Flop

May 27, 2023 — Fame is fleeting. Just a few years ago, fake meat was a hot item with great prospects for transforming the future of food. In 2019 in the New York Times, Timothy Egan wrote “Fake Meat Will Save Us.” Other experts suggested burgers were headed for extinction. No wonder the capitalization of Beyond Meat soared to […]

Hype Falls to Reality in Dull Sales of Fake Meat

November 8, 2022 — It was lovely speculation while it lasted. Ultra-processed fake meat was going to save the planet and our health. Pat Brown, the founder and former CEO of Impossible Foods, claimed he could conjure up plant-based meat that’s “vastly better” than real meat. Even McDonald’s took the bait and began testing the McPlant™ burger. But unsurprisingly […]