One Million DTC Ads That May Discourage Diet and Exercise
March 5, 2013 — More than a million direct-to-consumer (DTC) ads for cholesterol-lowering drugs could have an unintended effect: persuading people that a healthy lifestyle doesn’t help. A new study from researchers at Cornell University analyzed the content of DTC ads for cholesterol-lowering prescription drugs from 1994 to 2007 and found that 80% of the advertising suggests that diet […]
