Has Coke Breathed New Life into Diet Soda?
November 5, 2017 — The Washington Post wants to tell us “How Coca-Cola got Americans to drink diet soda again.” That’s an interesting spin, but it’s not clear yet that rebranding Coke Zero into Coke Zero Sugar has done all of that. What is clear is that the relaunch is clever and it’s doing well for this particular brand. […]
