Posts Tagged ‘Coke’

Burn & Earn a Can of Coke in 23 Minutes

June 9, 2014 — The folks at Coke have a new ad on the Web to tell us that it takes 23 minutes on a bike to burn the calories in a can of Coke. It’s not at all clear that they’re helping themselves with this one. We asked a representative sample of adults how the message of this […]

Food at Your Fingertips

June 3, 2014 — The food at your fingertips is the food you will eat. This basic fact of human behavior is something that food and beverage marketers have understood and factored into their work for many decades. A new study in Appetite adds to the growing behavioral research literature showing that — surprise — people eat the food […]

Coke & Weight Watchers: Profits Sink as People Adapt

February 20, 2014 — Coke and Weight Watchers are two iconic brands with profits sinking while the order of things changes around them. Warren Buffet, known as the Oracle of Omaha, warns that complacency is the greatest danger to a successful company. In Coke and Weight Watchers, we have two very different icons struggling stay relevant as people adapt […]

Aspartame: Safe, Sweet, No Calories

December 11, 2013 — Aspartame is safe. That’s the conclusion of an exhaustive evidence review by the European Food Safety Authority (EFSA). Safe is a four-letter word that regulators are pretty shy about tossing around, so we’re taking this seriously. The EFSA affirmed that an Acceptable Daily Intake (ADI) for aspartame represents 16 cans of diet drinks per day. […]

Marketing Pressure Squeezing Pepsi and Coke

November 8, 2013 — The marketing pressure squeezing Pepsi and Coke may complete the work that New York Mayor Michael Bloomberg could not. Consumer and medical marketing research by the Credit Suisse Research Institute found that an overwhelming majority of doctors in the U.S., U.K., and Asia tie sugar consumption to obesity, diabetes, and non-alcoholic fatty liver disease. With […]

Consumer Preference Trumps Soda Taxes

October 29, 2013 — Consumer preference is accomplishing something that activists have had a tough time doing through legislation and regulation. New York Mayor Michael Bloomberg may have lost in court on the Big Gulp ban, but consumers are getting the message and carrying it forward anyway. Industry observers say that bottled water sales will soon surpass soda. Sugary […]

Junk Food Tax Fight Moves to Mexico

October 28, 2013 — Called to action by Mexico’s new top ranking in the world for obesity, charismatic president Enrique Peña Nieto is ready to take on the junk food tax fight. He may find a rough road ahead. The experience with junk food tax fights has been extremely unproductive to date. Mayor Michael Bloomberg has had many successes with […]

McDonald’s Going Veggie, Coke Brand Slipping

September 30, 2013 — What is happening to our freedom fries? Just a day after Burger King proudly announced their diet fries, we hear of McDonald’s going veggie. They topped the Satisfries gambit by offering to dump fries from value meals altogether for customers who would rather get a salad or fruit. On top of all this, the news […]

Obesity: Free Will, Biology, and Community

May 28, 2013 — Philosophers and theologians have debated free will throughout human history. These debates creep into dialog about obesity, bringing bias to obesity-related research and policy. It’s pretty clear individual choices play a role in obesity. But perhaps equally important are biological factors that vary from person to person. Likewise community (or environmental) factors govern our choices […]

Water Spouts to the Top of the Beverage List

May 21, 2013 — Good-bye, soda. Hello, water. Sitting atop Beverage Digest’s recently-released annual rankings of America’s most consumed drinks was a old favorite: water. Carbonated soft drinks, which have enjoyed the #1 spot since the 1980s, fell to #2. In its heyday, soda was consumed by Americans at a rate of 54 gallons per year versus just 42 […]