Posts Tagged ‘Coke’

Sweet Self-Deception

May 15, 2013 — Add self-deception to the powerful effects of sugary drinks in the news this week. People who defend these drinks and people who attack them seem equally susceptible. On one end of the spectrum, we find a nearly obsessive focus on sugary drinks as the villain of our obesity epidemic, despite new CDC data showing that most of […]

Coke Counts Calories at the Canadian Obesity Summit

May 3, 2013 — At the Third Canadian Obesity Summit, Harvard Professor Darkish Mozaffarian and Coke VP Rhona Applebaum gave sharply contrasting presentations in quick succession on Thursday. Both of them talked about how different sorts of calories count in obesity, but Applebaum had a very different story to tell. To be fair, she had a tough assignment. Right […]

Coke Says “Not Me”

April 30, 2013 — Coke finds itself in an awkward position. The flagship, full-sugar Coke product competes in a category weighed down by an unhealthy image. Changing consumer preferences for more healthful drinks mean that Coke Classic is destined for decline. Sage corporate strategists in Atlanta understand this and the company is feverishly diversifying its products to include healthier […]

Changing Consumer Beverage Tastes

January 25, 2013 — As a debate rages about sugar sweetened beverages, consumer beverage tastes are changing in a seemingly healthier direction. Consumption of soda is down overall, with full sugar versions suffering the most. These trends may explain explain why the Coca-Cola Company wants a place at the table for health and obesity policy. Derek Thompson paints a […]

Coke Obesity Ads — Critics Have Critics

January 25, 2013 — Our preference poll, between the Coke obesity advertising campaign and a parody it inspired, brought a much greater diversity of views to the surface than news media has. Media coverage largely focused on critics who saw the campaign as a lame effort to distract from the harm done by sugary drinks like Coke. But in our […]

Time to Vote: Which Coke Obesity Ad Do You Prefer?

January 21, 2013 — Coke has gained lots of attention this week with a 2-minute ad claiming a place at the table for addressing health and obesity. The ad quickly spawned a parody dubbed “The Honest Coca-Cola Obesity Commercial.” If you’re reading our posts, you likely care about health and obesity, so these ads are aimed squarely at you. […]

Critics Hiss at Coke’s Obesity PR

January 15, 2013 — Coca-Cola, parent company of Coke, Diet Coke, and a host of other beverages, released a two-minute ad yesterday, aimed at policy-makers, touting the positive changes it has made in reducing the average number of calories consumed by people drinking its offerings. Sugary beverages are often attacked as one of the leading causes of obesity in […]