Organic Gatorade: Healthy-ish Like Veggie Chips
September 1, 2016 — When nutrition and health meet marketing, the results can be jolting. PepsiCo’s new organic Gatorade concept takes the crown for healthy-ish marketing from Panera (for Clean Food). It’s a greater stroke of evil marketing genius than veggie chips. Truly, PepsiCo is giving the world the quintessential product that no one knew they needed. It’s USDA […]