Posts Tagged ‘consumer research’

Are Consumers Looking for Health in Weight Concerns?

May 27, 2022 — The Mayo Clinic has surveyed a large number of consumers in their online diet assessment. From more than 200,000 individuals completing this survey of mindset and motivation, they’ve come to a simple and unsurprising conclusion. It’s all about health. In fact, 83 percent of people in this survey are motivated by health in seeking to […]

Do Consumers Care About What’s in Fake Meat?

February 6, 2020 — No doubt, you’ve heard the warnings. Beware of ultra-processed food. If you can’t pronounce it, don’t eat it. Look for foods with 5 ingredients or fewer. But non-meat meat is hot right now. So we have to wonder. Do consumers care about what’s in fake meat? Well, new consumer research is in, and the answer […]

Health Claims: Marketing Tool for Premium Food Brands?

January 7, 2017 — Have you ever wondered about the real purpose of health claims for food? If so, then have a look at this study to be published in the Journal of Consumer Research. Kelly Haws and colleagues studied consumer beliefs about the health benefits of different foods at different prices. In five experiments, the authors found consistent evidence that people believe more expensive products […]

How Much Added Sugar Is a Lot?

October 7, 2015 — Consumers already have a pretty good idea that too much added sugar in the food they eat is not good. But they’re not so sure how much is a lot. A new study published in Obesity adds to the evidence that proposed changes in the Nutrition Facts label will make things a bit clearer regarding added […]

GMO-Free: Latest in a Long Line of Health Halos

August 20, 2015 — It looks like GMO-Free may be on its way to becoming the next in a long line of health halo scams that lead people to assign unjustified health benefits to foods because of claims that line up with popular convictions. Chipotle is amping up its promotion of a healthy image for the restaurant chain with […]

“Healthy Lifestyles” Rising as Dieting Falls

October 2, 2014 — Consumer research experts tell us that everyone is pursuing healthy lifestyles and running from the notion of dieting. And if you look at the waning fortunes of large, well-established diet brands, you will find a pattern that supports this notion. Diet sodas like Diet Coke and Diet Pepsi are suffering sales declines even as consumers are […]

Healthy Dining: Consumers in Conflict with Themselves

July 2, 2013 — When it comes to healthy dining options, consumers seem to be in conflict with themselves. On one hand consumer research shows an ever-growing demand for healthy dining options. As we reported last month, the restaurant industry is scrambling to cater to millennials who won’t accept toxic fast food. Industry gurus speak of innovation to appeal […]