Posts Tagged ‘consumer trends’

Plus Size? Forever 21 Sends Atkins Bars

July 25, 2019 — In business, we call this cross-brand marketing. We also call it stupid. Forever 21 has been sending out Atkins diet bars to customers who order from its plus-size clothing collection. In a culture where diet has become a four-letter word, this is not smart. my mom ordered some clothes from @Forever21 ‘s plus size collection […]

Have We Gone Nuts About Protein?

April 23, 2019 — Want your Cheerios with extra protein? You got it! No time for a bowl of cereal? Chug down a bottle of STōK Protein Cold Brew Coffee. You can get a jolt of caffeine along with 20 grams or so of protein. Pop nutrition has made people wary of fats. It tells us that sugar and […]

Will Eggs Replace the Endangered Cheeseburger?

March 2, 2019 — Eggs are coming on strong, but your beloved cheeseburger is under siege. Certain political pundits say that Alexandria Ocasio-Cortez is going to take away your cheeseburger. However, the truth is that the real threat to that cheeseburger comes from market forces. The Endangered Cheeseburger Consumers simply don’t want as much red meat these days. More […]

Plus Fashion Statement: Let Us Be

December 1, 2018 — Plus fashion is growing up and perhaps moving into the mainstream. It’s inevitable. In a world where roughly 75 percent of the population is living at a high BMI, fashion that focuses only on stick-thin models can’t survive. But growing up is hard. So plus fashion is in its awkward phase, as Washington Post fashion […]

Consumer Choice: Wellness Is Easy, Healthcare Is Hard

August 4, 2018 — The booming wellness industry is having quite a run in the news this week. It started with a lengthy examination of Gwyneth Paltrow’s business of monetizing empty wellness claims. Then, we learned that UNC is teaching some startling wellness concepts to all of its undergraduates. Cancer, dementia, and obesity (of course) are simply diseases of […]

Taking Celebrity Nutrition Advice to a New Level

May 19, 2018 — Great Britain is getting a new princess today when Meghan Markle weds Prince Harry and becomes Her Royal Highness the Duchess of Sussex. On top of that, it seems like we might be taking her celebrity nutrition advice to a new, royal level. A Vegan-ish Duchess Until she became destined for royal status, Markle was […]

A Little Crack-up in Big Food

November 27, 2017 — Big food is having a little crack-up. That iconic lobbying group for the food industry – the Grocery Manufacturers Association (GMA) – just lost the world’s biggest food company. Nestlé will drop its membership by the end of the year. This follows shortly after Campbell left the group this summer. Responding to Consumer Pressure When […]

Oh Noes! A Pumpkin Spice Tax?

October 18, 2017 — Leave our pumpkin spice alone, daggone it! Everyone is taking a shot at robbing us of the joy that pumpkin spice brings to fall. John Oliver is mocking us. Frank Bruni is telling us pumpkin spice will destroy us all. But the cruelest insult comes from MagnifyMoney, where Brittney Laryea tells us we’re paying a huge […]

What Is Driving Us Ever More Gluten-Free?

June 26, 2017 — If you thought that gluten-free everything would be a fast fading memory, think again. Ever more gluten-free products are screaming for your attention. Looking for lipstick without gluten? You got it. Or better yet, you can join the Arbonne multi-level marketing network and help to fill the world with it. Gluten-free marketing is going strong. Setting […]

Clean Label, Clean Food, Clean Health?

May 11, 2017 — If you’re looking for a case study of the disconnect between “healthy food” and actual health, you might want to look at the clean label movement. And in particular, data today released at the 50th Annual ESPGHAN Congress tells a disturbing story. Clean Labels: A Benchmark for Food Makers The movement to clean labels is one of the hot […]