January 14, 2023 — What exactly is a healthy lifestyle? If you dig into a certain corner of public health research, you are likely to come up with healthy patterns of eating, physical activity, sleep, and stress management as the answer. But Natalia Mehlman Petrzela, author of Fit Nation, has a different answer for you. Fitness culture defines a […]
January 25, 2022 — The pandemic rearranged the landscape for many industries, and it certainly did that for the fitness industry. In 2019, it was a $97 billion industry. Then it shrank to $54 billion in 2021. Facilities closed and suddenly the big trends were fitness apps, home fitness, and outdoor workouts. Proving that luck matters, Peloton soared in […]
January 9, 2021 — We seem to be living in boom times for home fitness – at least for the folks selling it. In 2019, people wondered if Peloton would be a flash in the pan. After a 2019 IPO at 29 dollars per share, its stock price dropped by more than 30 percent in early 2020. But that […]
July 18, 2020 — The fitness industry is a bit of a mess right now. That’s because, in many places, health clubs are not very healthy places to be. The great indoors is a great place to share the coronavirus. Especially if you’re sweating and breathing hard. But Jack Raglin, a kinesiology professor at the Indiana University School of […]
January 15, 2020 — This is the prime season for the fitness industry. January is the biggest month of the year for new memberships. But 80 percent of those new members will quit within five months. And the steady members don’t like it. Things get crowded, people get cranky. Nonetheless, January fitness money talks. What’s can a fitness business […]
December 4, 2019 — We feel vindicated. Presently, the price for watching video streams is exposure to a troubling Peloton fitness ad. Over and over again. Sure, it’s an ad. But if you turn off the sound, it looks more like a hostage video than a sales pitch. To our sensibilities, it’s creepy. The Cultural Conversation It turns […]
October 13, 2019 — The fitness industry is booming. But is it promoting fitness and health? Or is it promoting an unhealthy preoccupation with body image? Writing for The Lily, Nicole Chung reflects on this dilemma. Becoming a fitness instructor, she got herself into great shape. However, she found that her body image issues grew worse than ever as […]
October 7, 2019 — How can it be that fitness is so hot, yet obesity is stubbornly rising? Peloton is a case in point. It’s that uber-cool exercise bike selling for an appropriately cool $2,000 and up. Just in case you’re ready to part with some more cash, the company has a $4,000+ treadmill for you, too. But it […]
