Posts Tagged ‘fitness industry’

Pandemic Fitness: Peloton Takes a Dive

January 25, 2022 — The pandemic rearranged the landscape for many industries, and it certainly did that for the fitness industry. In 2019, it was a $97 billion industry. Then it shrank to $54 billion in 2021. Facilities closed and suddenly the big trends were fitness apps, home fitness, and outdoor workouts. Proving that luck matters, Peloton soared in […]

Will Home Fitness Surge Past the Pandemic?

January 9, 2021 — We seem to be living in boom times for home fitness – at least for the folks selling it. In 2019, people wondered if Peloton would be a flash in the pan. After a 2019 IPO at 29 dollars per share, its stock price dropped by more than 30 percent in early 2020. But that […]

Health and Fitness, No Gym Required

July 18, 2020 — The fitness industry is a bit of a mess right now. That’s because, in many places, health clubs are not very healthy places to be. The great indoors is a great place to share the coronavirus. Especially if you’re sweating and breathing hard. But Jack Raglin, a kinesiology professor at the Indiana University School of […]

Alternatives to the January Fitness Scam

January 15, 2020 — This is the prime season for the fitness industry. January is the biggest month of the year for new memberships. But 80 percent of those new members will quit within five months. And the steady members don’t like it. Things get crowded, people get cranky. Nonetheless, January fitness money talks. What’s can a fitness business […]

Fitness Ad or Hostage Video? Hard to Say

December 4, 2019 —   We feel vindicated. Presently, the price for watching video streams is exposure to a troubling Peloton fitness ad. Over and over again. Sure, it’s an ad. But if you turn off the sound, it looks more like a hostage video than a sales pitch. To our sensibilities, it’s creepy. The Cultural Conversation It turns […]

When Your Body Image Becomes Your Business Card

October 13, 2019 — The fitness industry is booming. But is it promoting fitness and health? Or is it promoting an unhealthy preoccupation with body image? Writing for The Lily, Nicole Chung reflects on this dilemma. Becoming a fitness instructor, she got herself into great shape. However, she found that her body image issues grew worse than ever as […]

Peloton: Hot Tech Stock or Fitness Spin?

October 7, 2019 — How can it be that fitness is so hot, yet obesity is stubbornly rising? Peloton is a case in point. It’s that uber-cool exercise bike selling for an appropriately cool $2,000 and up. Just in case you’re ready to part with some more cash, the company has a $4,000+ treadmill for you, too. But it […]