Posts Tagged ‘health claims’
January 21, 2023 — Step right up. Bobo’s is ready to sell us a great new health halo in “a new line of protein bars made with simple, clean ingredients and packed with 15 grams of protein.” They’re solving an obvious problem. “In the protein bar aisle, consumers often find themselves overwhelmed with dozens of over-engineered bar options made […]
January 7, 2023 — Who knew that FTC could be a source of support for scientific rigor? Well, late in December the agency issued new guidance – its first in 25 years – clarifying the standards it requires for businesses making health claims about their products. In this new guidance, FTC makes a clear call for RCTs (randomized controlled […]
October 9, 2022 — This afternoon at FNCE, Hope Warshaw will be moderating a wide-ranging conversation with David Kessler. He is the FDA commissioner who oversaw the requirement to put Nutrition Facts labels on food back in 1994. That’s when many ideas took shape in the popular imagination about what a healthy food is. Now is a good time […]
September 21, 2022 — According to Anahad O’Connor in the Washington Post, your microbiome can do amazing things for you. “These vast communities of microbes are the gateway to your health and well-being – and one of the simplest and most powerful ways to shape and nurture them is through your diet.” Because research sez so. So maybe feeding […]
May 31, 2022 — Hope springs eternal. Hype sells better than mere facts. Imagined benefits are better than objective documentation. Thus, plant-based ultra-processed foods that simulate the experience of eating meat are still enjoying a health and environmental halo. But will these plant-based meats actually help to save the planet and our health? The Big Plant-Based Health Halo In […]
February 7, 2022 — Throwing in some flaxseed seems like a good way to paint a health halo. Right now, our pantry has an open box of multigrain crackers with whole wheat and flaxseed. Sounds healthy, tastes good. But on the other hand, we’ve noted that not all of the research about the marvelous health benefits of flaxseed stands […]
May 13, 2021 — Why didn’t someone think of this before? FDA is working on a better guidance for healthy food. One of the ideas is simple and sweet. Just let the marketers put a “healthy” badge on food that meets the standard. What standard? FDA is working on it. But when they figure out what it takes to […]
April 12, 2021 — So many things about dietary guidance foster seemingly endless arguments. Fights about meat, dairy, and saturated fats flare up over and over again. But whole grains seem like something of a safe zone. A recent study tells us they are more satisfying than refined grains. Observational research points to less risk for diabetes, cancer, and […]
March 26, 2021 — In case you haven’t noticed, many entrepreneurs are ready to sell us bunk to enhance our health. Sometimes it comes in the form of alternative medicine, as Tim Caulfield so aptly describes. Very often, the better-for-you bunk comes in the form of ultra-processed foods with claims like GMO-free and all-natural – to help people rationalize […]
March 18, 2020 — A public health emergency can have an unfortunate side effect. With the coronavirus pandemic, pseudoscience, quackery, and fraud are emerging, too. Diets and supplements to “boost” your immune system are a common form of this fraud. Honestly, sometimes this sort of misinformation flies under the radar of normally discerning people. But we praise Dietitians of […]