RCT: Gross Pics on Beverage Labels Deter Purchases
February 2, 2022 — PLOS Medicine has quite a good new study of gross pictures on beverage labels to deter purchases of sugary drinks. It is a randomized, controlled study which proves quite convincingly that gross pictures deter purchases of beverages when they appear prominently on labels. Mission accomplished. Our only quibble would be with the meaning these researchers […]