Posts Tagged ‘healthy living’

Conflicted Interests in the Healthy Living Industry

March 6, 2022 — The law of the instrument suggests that the tool at hand when a problem presents itself seems like the right one to use. When all we have is a hammer, everything looks a bit more like a nail. So we pound it. And in the healthy living industry (aka wellness) we have quite a hammer. […]

Ditch the D-Word, Dodge the O-Word, and Embrace Lifestyle

December 7, 2017 — Here’s a case study for the ages. In the midst of our relentless obesity epidemic, consumers have made a massive shift in attitudes about weight and health. Suddenly, weight management brands found themselves at risk. The biggest brand – Weight Watchers – faced the greatest risk. And now it seems to be emerging in a new, […]