Posts Tagged ‘Impossible Foods’

Hype Falls to Reality in Dull Sales of Fake Meat

November 8, 2022 — It was lovely speculation while it lasted. Ultra-processed fake meat was going to save the planet and our health. Pat Brown, the founder and former CEO of Impossible Foods, claimed he could conjure up plant-based meat that’s “vastly better” than real meat. Even McDonald’s took the bait and began testing the McPlant™ burger. But unsurprisingly […]