Posts Tagged ‘marketing’

This Is What’s Replacing Soda?

January 22, 2019 — Is this a millennial dream? Or instead, a caricature? Recess is coming at us with a distinctive vibe for sparkling water – infusing it with hemp extract and “adaptogens.” The brand promises balance and clarity. Can this be what’s replacing soda for generations to come? Tapping All the Trends In case you haven’t noticed, big soda’s […]

What’s Hot or Not for 2019 in Fitness, Nutrition, and Health

January 2, 2019 — Healthy lifestyles are a popular concept. But popular culture is fickle about this subject. As soon as something captures our attention in this realm, it quickly fades from view. So as we plunge into a new year, let’s take a quick look at what’s hot and what’s not, according to the culture that surrounds us. […]

Filling Up on Experiences

December 19, 2018 — We are in the midst of a secular holiday season that primes us to fill up on purchases. Stimulate the economy. Seasonal feasts and gift exchanges empty our bank accounts while stuffing our bodies and our lives. But advocates for minimalism emphasize filling up on experiences rather than stuff. Stuffocation In his book Stuffocation, James Wallman […]

Who’s Winning? Cracker Barrel or Whole Foods?

November 7, 2018 — Way back in 2016, some pundits described the U.S. presidential election as a victory of Cracker Barrel over Whole Foods. That was then. This is now. In the match between comfort food and healthy eating, our verdict is that neither one is clearly winning. Not so different from the mid-term election results we just witnessed. Everyone […]

Who Benefits from a Booming Fitness Industry?

November 3, 2018 — The fitness industry is booming. Since 2000, gym memberships have nearly doubled. Health clubs generate revenues of $87 billion per year around the world. In addition, we’re spending money on fitness togs and gear as if our lives depend upon it. And maybe, just maybe, some people are improving their health. But we’re not putting […]

The Perfectly Natural Bias for a White Hat

October 15, 2018 — Never underestimate the power of rationalization. Because sounds good, very often, is good enough. Just ask folks selling “natural” foods and drinks. A good story about natural purity fetches premium prices. Also, you should look at new research on white hat bias. Even for researchers, it seems the ends can justify the means. It’s a […]

Is Your Salad Habit Eco-Friendly?

October 1, 2018 — The government machine that will grind out 2020 dietary guidelines is already rumbling along. Thanks to an act of Congress, sustainability probably won’t be much of a factor. Nonetheless, consumers are already focused on this dimension. You can see it clearly in fast casual restaurant marketing. Trendy chains are fighting to persuade you that they […]

Weight Watchers Is Losing Weight (From Its Name)

September 25, 2018 — Weight Watchers has just performed a neat trick. It lost a ton of dead weight and gained 4.5 percent on its stock price. All in one day. Henceforth, the company formerly known as Weight Watchers shall be simply WW. Wellness that Works.™ A Long Time Coming The handwriting has been on the wall for years […]

What Happens When PR Overtakes Science?

September 23, 2018 — Brian Wansink has a gift for conceiving research into eating behavior that has long been “catnip for the media.” Now, after a year of contesting accusations of misconduct, he’s resigned from Cornell University. Last week, JAMA retracted six of his papers in a single day. According to Retraction Watch, that makes a total of 13 […]

Eating to Impress: Conspicuously Healthy Consumption

August 26, 2018 — A friend and dietitian explained this several years ago. We were having lunch with a few of her colleagues who are also dietitians involved with food policy. “We call this competitive eating,” she said. Apparently, the idea is to enhance your professional status – or at least protect it – based on what you order at a […]