Posts Tagged ‘marketing’

Who’s Winning? Cracker Barrel or Whole Foods?

November 7, 2018 — Way back in 2016, some pundits described the U.S. presidential election as a victory of Cracker Barrel over Whole Foods. That was then. This is now. In the match between comfort food and healthy eating, our verdict is that neither one is clearly winning. Not so different from the mid-term election results we just witnessed. Everyone […]

Who Benefits from a Booming Fitness Industry?

November 3, 2018 — The fitness industry is booming. Since 2000, gym memberships have nearly doubled. Health clubs generate revenues of $87 billion per year around the world. In addition, we’re spending money on fitness togs and gear as if our lives depend upon it. And maybe, just maybe, some people are improving their health. But we’re not putting […]

The Perfectly Natural Bias for a White Hat

October 15, 2018 — Never underestimate the power of rationalization. Because sounds good, very often, is good enough. Just ask folks selling “natural” foods and drinks. A good story about natural purity fetches premium prices. Also, you should look at new research on white hat bias. Even for researchers, it seems the ends can justify the means. It’s a […]

Is Your Salad Habit Eco-Friendly?

October 1, 2018 — The government machine that will grind out 2020 dietary guidelines is already rumbling along. Thanks to an act of Congress, sustainability probably won’t be much of a factor. Nonetheless, consumers are already focused on this dimension. You can see it clearly in fast casual restaurant marketing. Trendy chains are fighting to persuade you that they […]

Weight Watchers Is Losing Weight (From Its Name)

September 25, 2018 — Weight Watchers has just performed a neat trick. It lost a ton of dead weight and gained 4.5 percent on its stock price. All in one day. Henceforth, the company formerly known as Weight Watchers shall be simply WW. Wellness that Works.™ A Long Time Coming The handwriting has been on the wall for years […]

What Happens When PR Overtakes Science?

September 23, 2018 — Brian Wansink has a gift for conceiving research into eating behavior that has long been “catnip for the media.” Now, after a year of contesting accusations of misconduct, he’s resigned from Cornell University. Last week, JAMA retracted six of his papers in a single day. According to Retraction Watch, that makes a total of 13 […]

Eating to Impress: Conspicuously Healthy Consumption

August 26, 2018 — A friend and dietitian explained this several years ago. We were having lunch with a few of her colleagues who are also dietitians involved with food policy. “We call this competitive eating,” she said. Apparently, the idea is to enhance your professional status – or at least protect it – based on what you order at a […]

Consumer Choice: Wellness Is Easy, Healthcare Is Hard

August 4, 2018 — The booming wellness industry is having quite a run in the news this week. It started with a lengthy examination of Gwyneth Paltrow’s business of monetizing empty wellness claims. Then, we learned that UNC is teaching some startling wellness concepts to all of its undergraduates. Cancer, dementia, and obesity (of course) are simply diseases of […]

Monetizing Outrageous Health Claims

July 29, 2018 — We live in an age of truth decay. Rand researchers have a book for you on the political phenomenon. But you can also find a business model for health and wellness that relies on a disregard for facts. In the New York Times Magazine this week, Taffy Brodesser-Akner explains Gwyneth Paltrow’s strategy for monetizing outrageous health […]

Is the World Ready for Nutrigenetics?

July 17, 2018 — Apparently, consumers are hungry for nutrigenetics. That’s the science that explains how our genes affect our nutrition status. And that subject takes people very quickly to the subject of body weight. So a whole host of companies are offering to analyze your DNA and give you personal insights for managing your weight and your health. […]