Posts Tagged ‘marketing’

The O-Word Versus the W-Word

August 13, 2019 — The o-word has long been a problem. “Obesity” is a medical term that is more than just off-putting. It’s a stigmatizing diagnosis. Even worse is labeling people as “obese.” That’s not OK. Most people with obesity will tell you that they might have some excess weight, but obesity has nothing to do with them. Thus […]

Velveeta etc. Isn’t Worth What It Used to Be

August 10, 2019 — Velveeta ain’t what it used to be. That’s because consumers now don’t want ultra-processed food. Thus, 474 million dollars just disappeared from the balance sheet of Kraft Heinz. It’s all about the fading, intangible goodwill value of processed food brands. Serious Financial Pressure for “Big Food” Food marketing is all about building goodwill for brands […]

Plus Size? Forever 21 Sends Atkins Bars

July 25, 2019 — In business, we call this cross-brand marketing. We also call it stupid. Forever 21 has been sending out Atkins diet bars to customers who order from its plus-size clothing collection. In a culture where diet has become a four-letter word, this is not smart. my mom ordered some clothes from @Forever21 ‘s plus size collection […]

Will “Functional Food” Replace Candy Bars?

July 14, 2019 — Who needs candy bars anymore? Boomers are too old for them. Millennials and Gen Z are woke to the poison that is sugar. So “functional” snacks are a thing. No wonder the folks who make M&Ms, Snickers, and Twix are buying into a functional food business called Foodspring. They’re ready to sell you yummy protein […]

Getting Tangled Up in Added Sugar

July 7, 2019 — How much added sugar is in a five-pound bag of sugar? It’s taken a while, but FDA has come up with a final answer to this challenging question. None. It’s all sugar, nothing added. The same goes for honey, molasses, or maple syrup. It turns out that the definition of “added” can be quite tricky. […]

Seriously? Fake Meat Will Save Us?

July 4, 2019 — What will you be grilling for your summer holiday feasts? Hot dogs are a traditional favorite. Why not substitute some fake meat made of pea protein? Hot dogs – despite a beloved cultural image – have never been an especially wholesome food. For more on this, we refer you to Upton Sinclair’s expose on the […]

Academic Collaborators of Food and Beverage Marketers

June 29, 2019 — Food and beverage marketers have one very clear mission. Encourage people to drink and eat more. Thus, they innovate, they formulate, and they communicate. And it all advances a singular purpose – sell more. Superfood, healthy food, food fads – they’re all part of the marketing machine. More than ever, that machine relies on academic […]

Selling Avocado Toast for Breakfast

May 26, 2019 — Does less toast and more avocado make for a more satisfying breakfast? Does that mean that we’d all lose a little weight if we made this swap? Thanks to the Hass Avocado Board, we have some actual data to tell us that the answers are yes and maybe not. So feel free to go easy […]

Does Noom Spell Doom for the Diet Industry?

April 17, 2019 — Noom is an app and a program that climbed into the top trends for diet and nutrition searches on Google in 2018. So now it’s putting considerable pressure on the old guard of the diet industry at a time when consumers have very mixed feelings about that business. Weight Watchers is now WW – Wellness […]

What’s Healthy? FDA Will Have to Get Back to Us on That

April 3, 2019 — Just about three years ago, FDA started working on a new definition to guide your healthy eating. Don’t worry, they’re on it. Yep, they’re definitely going to issue new rules for what it takes to make a claim that a food product is good for you. But you have to understand. This takes time. We’ve […]