Posts Tagged ‘marketing’

Fitness Ad or Hostage Video? Hard to Say

December 4, 2019 —   We feel vindicated. Presently, the price for watching video streams is exposure to a troubling Peloton fitness ad. Over and over again. Sure, it’s an ad. But if you turn off the sound, it looks more like a hostage video than a sales pitch. To our sensibilities, it’s creepy. The Cultural Conversation It turns […]

Fitbit to Google: Demise or Resurrection?

November 2, 2019 — After 12 remarkable years, it looks like the wild ride for Fitbit may be coming to an end. Maybe. Or maybe it’s on the verge of becoming a rising star in the Google universe. On Friday, the sale of Fitbit to Google for $2.1 billion emerged as a real story. Speculation about such a deal […]

Real Evidence for Steps to Prevent Dementia

October 25, 2019 — Any number of people want to sell you magic steps to prevent dementia. Lumosity had to pay a two million dollar fine in 2016 because it “preyed on consumer fears about age related cognitive decline.” But that hasn’t stopped the company. It’s just being more careful about falsely promoting its game to prevent dementia. Nonetheless, […]

Big Baby Food: Hooked on Sugar, Salt, and Fat

October 19, 2019 — Big Baby Food is preying on young parents and their children. That’s the gist of a story in the Washington Post this week. But we wonder how helpful this scary story is for parents who merely want to nourish their infants and toddlers. Simple guidance would be great. Marketing hype and righteous fear mongering, less […]

Deceiving Consumers About What to Eat and Drink

October 11, 2019 — Is there such a thing as righteous deception? If you want to make your head hurt, try to ask yourself that in the context of plant-based food alternatives. Fake meat and fake milk are going mainstream. But the folks who make real meat and real milk don’t like it. Not a bit. They think these […]

Peloton: Hot Tech Stock or Fitness Spin?

October 7, 2019 — How can it be that fitness is so hot, yet obesity is stubbornly rising? Peloton is a case in point. It’s that uber-cool exercise bike selling for an appropriately cool $2,000 and up. Just in case you’re ready to part with some more cash, the company has a $4,000+ treadmill for you, too. But it […]

Personal, Corporate, and Public Responsibility for Obesity

October 5, 2019 — For most of the first 30 years of the obesity epidemic, the response has been simple. Address it as a failure of personal responsibility. But that hasn’t worked out so well. Marion Nestle explained this in her keynote address for the Obesity Medicine Association Fall Summit yesterday in Boston. Today’s food environment makes it socially […]

The O-Word Versus the W-Word

August 13, 2019 — The o-word has long been a problem. “Obesity” is a medical term that is more than just off-putting. It’s a stigmatizing diagnosis. Even worse is labeling people as “obese.” That’s not OK. Most people with obesity will tell you that they might have some excess weight, but obesity has nothing to do with them. Thus […]

Velveeta etc. Isn’t Worth What It Used to Be

August 10, 2019 — Velveeta ain’t what it used to be. That’s because consumers now don’t want ultra-processed food. Thus, 474 million dollars just disappeared from the balance sheet of Kraft Heinz. It’s all about the fading, intangible goodwill value of processed food brands. Serious Financial Pressure for “Big Food” Food marketing is all about building goodwill for brands […]

Plus Size? Forever 21 Sends Atkins Bars

July 25, 2019 — In business, we call this cross-brand marketing. We also call it stupid. Forever 21 has been sending out Atkins diet bars to customers who order from its plus-size clothing collection. In a culture where diet has become a four-letter word, this is not smart. my mom ordered some clothes from @Forever21 ‘s plus size collection […]