Posts Tagged ‘marketing’

Consumer Choice: Wellness Is Easy, Healthcare Is Hard

August 4, 2018 — The booming wellness industry is having quite a run in the news this week. It started with a lengthy examination of Gwyneth Paltrow’s business of monetizing empty wellness claims. Then, we learned that UNC is teaching some startling wellness concepts to all of its undergraduates. Cancer, dementia, and obesity (of course) are simply diseases of […]

Monetizing Outrageous Health Claims

July 29, 2018 — We live in an age of truth decay. Rand researchers have a book for you on the political phenomenon. But you can also find a business model for health and wellness that relies on a disregard for facts. In the New York Times Magazine this week, Taffy Brodesser-Akner explains Gwyneth Paltrow’s strategy for monetizing outrageous health […]

Is the World Ready for Nutrigenetics?

July 17, 2018 — Apparently, consumers are hungry for nutrigenetics. That’s the science that explains how our genes affect our nutrition status. And that subject takes people very quickly to the subject of body weight. So a whole host of companies are offering to analyze your DNA and give you personal insights for managing your weight and your health. […]

Trendspotters Say Cottage Cheese Is Ready for a Comeback

June 28, 2018 — On Richard Nixon’s last day in the White House, cottage cheese was at its peak. Since then, it’s been four decades of decline for this high-protein, savory treat. In the seventies it was the quintessential ingredient for a diet plate. No wonder it took a dive. Now trendspotters keep saying it’s on its way back […]

Innovation at the Intersection of Consumers, Health, and Wellness

June 21, 2018 — Everywhere we turn, marketers are selling health and wellness. Today, our hotel is telling us, “Eat Well. Enhance Your Well-Being.” Who knew they cared so much? Yesterday, some of the sharpest minds in consumer health gathered to consider the future of consumer self-care. These people are seeking innovation for consumer health. And of course, they […]

Who Ordered the Broccoli Latte?

June 8, 2018 — Rarely does one innovation cover so many angles. But Australia’s national science agency, CSIRO, is pushing every button with this one – a broccoli latte. Even though they might not fix our unhealthy food supply all by themselves, the folks at CSIRO are sure giving it a try. Drink Your Veggies Who needs a Vitamix […]

Loud Restaurant Music Favors Burgers?

May 30, 2018 — Will loud restaurant music make us all order burgers and fries instead of a salad? Based on a study in the Journal of the Academy of Marketing Sciences, you might think so. A press release and the resulting news stories make it sound cut and dried. But it’s worth stepping back to think about what this […]

Fruits and Vegetables: Fresh, Frozen, and Chipped

May 20, 2018 — Ellie Krieger tells us that fruits and vegetables are becoming snack-ified. The food industry is turning just about every fruit and every vegetable you can imagine into chips in a bag. Krieger’s a big fan of a DIY approach: I learned how tossing kale leaves with a little oil, sprinkling them with salt and baking […]

Anti-Obesity Partnerships Beyond the Usual Suspects

May 6, 2018 — The Partnership for a Healthier America (PHA) held its annual summit – Innovating a Healthier Future – last week in Washington, DC. PHA came to life in 2010 as an offshoot of Michelle Obama’s Let’s Move! campaign. The mission is to “leverage the power of the private sector to bring lasting systemic changes that improve the […]

Feeding the Healthy Food Marketing Machine

April 29, 2018 — Everyone wants to eat healthy. The healthy food marketing machine is ready and able to sell it to you. And so, FDA is gearing up the tools to help. At the recent National Food Policy Conference in Washington, FDA Commissioner Scott Gottlieb offered a snapshot of agency priorities on health claims for food. Healthy and […]