Posts Tagged ‘marketing’

Permanent Weight Loss Puffery

February 2, 2020 — We’re nearing the end of diet season, but permanent weight loss puffery isn’t going anywhere. It used to be that promising permanent weight loss would land you in trouble with the FTC. But somehow, the upstart Noom is making a business of it. Much to the dismay of WW International (formerly Weight Watchers), the Noom […]

Alternatives to the January Fitness Scam

January 15, 2020 — This is the prime season for the fitness industry. January is the biggest month of the year for new memberships. But 80 percent of those new members will quit within five months. And the steady members don’t like it. Things get crowded, people get cranky. Nonetheless, January fitness money talks. What’s can a fitness business […]

How Come Vegan Isn’t the Best Plant-Based Diet?

January 5, 2020 — Is veganism having an identity crisis? On one hand, stories bombard us with the message that veganism is going mainstream. Vegan restaurant options are expanding crazy fast. A plant-based diet is supposed to be good for saving your health, your soul, and even the planet. But on the other hand, sticklers are quick to tell […]

Does Best Diet Mean Anything Anymore?

January 3, 2020 — Earlier this week, a court ruling told us that the word diet doesn’t really mean much. Now the U.S. News report on best diets reminds that best doesn’t mean all that much, either. You might have thought that being best was a singular accomplishment. After all, Merriam Webster defines best as something that is better […]

Court Ruling: Diet Doesn’t Mean Much

January 2, 2020 — The 9th U.S. Circuit Court of Appeals has rendered a great truth this week. The word diet doesn’t mean much. That word is no guarantee that whatever it describes will make you lose weight. In fact, you might even gain weight. Said this San Francisco court in a unanimous ruling: The prevalent understanding of the […]

The Story of the Year for 2019: Seeking Personalization

December 27, 2019 — One size fits all is dead. Everyone is on the hunt for precision, personalized nutrition. Any number of companies will tell you how your unique DNA profile affects your dietary needs. People are finding an identity in their diets. Vegan, keto, low-carb, or whatever fits – increasingly people will fiercely defend the diets that they’ve […]

Fitness Ad or Hostage Video? Hard to Say

December 4, 2019 —   We feel vindicated. Presently, the price for watching video streams is exposure to a troubling Peloton fitness ad. Over and over again. Sure, it’s an ad. But if you turn off the sound, it looks more like a hostage video than a sales pitch. To our sensibilities, it’s creepy. The Cultural Conversation It turns […]

Fitbit to Google: Demise or Resurrection?

November 2, 2019 — After 12 remarkable years, it looks like the wild ride for Fitbit may be coming to an end. Maybe. Or maybe it’s on the verge of becoming a rising star in the Google universe. On Friday, the sale of Fitbit to Google for $2.1 billion emerged as a real story. Speculation about such a deal […]

Real Evidence for Steps to Prevent Dementia

October 25, 2019 — Any number of people want to sell you magic steps to prevent dementia. Lumosity had to pay a two million dollar fine in 2016 because it “preyed on consumer fears about age related cognitive decline.” But that hasn’t stopped the company. It’s just being more careful about falsely promoting its game to prevent dementia. Nonetheless, […]

Big Baby Food: Hooked on Sugar, Salt, and Fat

October 19, 2019 — Big Baby Food is preying on young parents and their children. That’s the gist of a story in the Washington Post this week. But we wonder how helpful this scary story is for parents who merely want to nourish their infants and toddlers. Simple guidance would be great. Marketing hype and righteous fear mongering, less […]