May 27, 2023 — Fame is fleeting. Just a few years ago, fake meat was a hot item with great prospects for transforming the future of food. In 2019 in the New York Times, Timothy Egan wrote “Fake Meat Will Save Us.” Other experts suggested burgers were headed for extinction. No wonder the capitalization of Beyond Meat soared to […]
May 31, 2022 — Hope springs eternal. Hype sells better than mere facts. Imagined benefits are better than objective documentation. Thus, plant-based ultra-processed foods that simulate the experience of eating meat are still enjoying a health and environmental halo. But will these plant-based meats actually help to save the planet and our health? The Big Plant-Based Health Halo In […]
January 6, 2022 — We knew that 2022 would bring more plants into the food we eat, with plant-based diets continuing to be a hot topic. This long-term trend would also bring some faddish ultra-processed foods along the way, we wrote. Six days into the new year, KFC and Chipotle are fulfilling the promise with new offerings of fake […]
