Posts Tagged ‘nudge theory’

A Little Nudge to Treat Childhood Obesity

February 24, 2020 — Bless their hearts. Really. We know they mean well. Three health policy gurus have a new viewpoint in JAMA Pediatrics on childhood obesity treatment. They explain “how children and families make daily obesity-related decisions.” Because they’re “not rational.” So you have to “keep it simple” for them. Thus, behavioral economics can provide a wonderful little […]

Prevention That Sounds Too Good to Be True

October 24, 2017 — It’s an easy trap. Prevention is a cherished goal for childhood obesity. Behavioral economics has such a strong cachet that it just earned Richard Thaler a Nobel Prize. So when elegant research that says little nudges – like a sticker on a piece of fruit – can lead children to make better food choices, we want to […]