Posts Tagged ‘puffery’

Fighting Obesity with Coffee and Headlines

June 28, 2019 — It’s all so simple. We can fight obesity with a single cup of coffee! It’s a “fat-burning, obesity-fighting beverage.” So say the headlines about a study of brown fat activation with caffeine. This new study in Scientific Reports, hyped by a press release from the University of Nottingham, has unleashed a flood of sensational headlines […]