September 5, 2019 — Every day we get practical lessons in the power of familiarity bias. Repeat something often enough and people believe it. This week, JAMA Internal Medicine is feeding the soft drink panic machine. “New study links all soda to an early death,” says the Washington Post. CNN gets right down to it: “Want to live longer? […]
November 29, 2018 — Health reporters have a news flash for us. Soda is the worst! All those other sugary foods? Not so bad, say the headlines. For diabetes risk, soda is the thing to fear. A Very Nuanced Study vs Sensational Headlines Why are we suddenly awash in such headlines? A study in the BMJ is at the […]
January 21, 2018 — Diet Coke has an image problem. It starts with the fact that consumers now hate its first name – Diet. Adding to its woes are a whole series of urban legends that the brand just can’t shake. In a desperate effort for a fresh start, now we have a whole new look for Diet Coke – bright, […]
