Posts Tagged ‘sports drinks’

Sports Drinks ≠ Fitness

July 20, 2014 — Sports drinks are iconic at athletic events. It’s a great event marketing strategy that supports an incredible range of both spectator and participatory sports. It gives brands like Gatorade a powerful halo of health and fitness. The result is a healthy growth rate of 7% in a market where sugary soft drinks are otherwise declining. This […]