Food Marketing 201: Cheesepocalypse Outs Big Velveeta Fans
March 28, 2014 — The marketeers on the venerable Velveeta brand took a bad situation — a product recall and a shortage — and turned it into a victory for their brand earlier this year. They also provided us with a glimpse of how food marketing works, for better or for worse. Velveeta is a distinctive brand that inspires […]
