Posts Tagged ‘Weight Watchers’

Permanent Weight Loss Puffery

February 2, 2020 — We’re nearing the end of diet season, but permanent weight loss puffery isn’t going anywhere. It used to be that promising permanent weight loss would land you in trouble with the FTC. But somehow, the upstart Noom is making a business of it. Much to the dismay of WW International (formerly Weight Watchers), the Noom […]

Does Noom Spell Doom for the Diet Industry?

April 17, 2019 — Noom is an app and a program that climbed into the top trends for diet and nutrition searches on Google in 2018. So now it’s putting considerable pressure on the old guard of the diet industry at a time when consumers have very mixed feelings about that business. Weight Watchers is now WW – Wellness […]

Meeting the Challenge of Scale for Obesity Care

August 24, 2018 — It’s a thought bubble that looms over many conversations about obesity. A hundred million Americans have it. Therefore, we can’t possibly respond on an adequate scale with treatment. All too often, that thought is enough. Conversations about obesity care stop before they really get started. But a new study published in Obesity today points to […]

When One Size Fits All, Truth Suffers

March 5, 2018 — “You should be ashamed.” That message flies in every direction when the subject is weight and health and obesity. Shame is a potent tool, but it’s a sloppy one. And for health, it’s never helpful. Truth suffers when people start thinking they have an exclusive claim on the truth. And on weight, health, and obesity, one […]

Fat Acceptance Advocates Are Unhappy with Weight Watchers

February 11, 2018 — Social media gives power to intense emotions. And if you want to sample intense emotions, tune into a conversation between fat acceptance advocates and Weight Watchers. Well, calling it a conversation is probably inaccurate. It’s more of a one-sided torrent of anger. And it’s all about outreach to teens. Sparked by a Press Release Last […]

Ditch the D-Word, Dodge the O-Word, and Embrace Lifestyle

December 7, 2017 — Here’s a case study for the ages. In the midst of our relentless obesity epidemic, consumers have made a massive shift in attitudes about weight and health. Suddenly, weight management brands found themselves at risk. The biggest brand – Weight Watchers – faced the greatest risk. And now it seems to be emerging in a new, […]

Weight Watchers Adapts to Aspirations Beyond Dieting

August 4, 2017 — Weight Watchers seems to be finding life for its brand despite the demise of dieting in popular culture. Business results for the company, released yesterday, show remarkable new vitality. Profits for the company are up by 48% for the second quarter of this year. Memberships are up by 20%, now totaling 3.5 million. CEO Mindy […]

Obesity: Chronic Care for a Chronic Disease

May 9, 2017 — Let’s connect the dots. Obesity is a complex, chronic disease. So says the American Medical Association. Chronic diseases require chronic care to prevent complications. So it makes sense that ongoing care would produce better outcomes. But even better, we now have evidence that chronic care saves money. A New RCT in The Lancet Amy Ahern […]

Inspiring Weight Loss Meets Stubborn Biology and Daily Life

January 4, 2017 — Inspiration season has arrived. So for the next few weeks, health and lifestyle reporters will bury us with inspiring weight loss stories. These stories feature people who turn their lives and health around through force of will and strength of character. Of course, most of these people have been at it for less than a year. First […]

Weight Watchers and Oprah: Who Bought Whom?

October 20, 2015 — Did Oprah just buy Weight Watchers? Or did Weight Watchers just buy Oprah? Weight Watchers announced Monday that Oprah Winfrey would be buying 10% of the shares of the company, with an option to buy another 5% at a price of $6.79. The value of the stock immediately doubled and Oprah has a profit on […]